when Working on this logo the goal was to breathe new life into the brand and to make it recognizable on the European market.
The concept behind our identity is divided in two parts: icon and word mark.
a Minimalistic icon based on initial letter “S” Shaped as a cube to represent the following Keywords : Strong , Safe ,professional, Modern.
The idea here is to transmit the essence of construction and machinery Industry with an iconic, clean and strong concept. Paired with clear modern font, this logo left both me and client happy with the outcome.